Privacy Policy

Information We Collect

When you place an order on the ReefWise website, we collect the following information that you voluntarily provide:

• Your full name
• Your email address
• Your selected guide edition
• Any optional information you provide (e.g. planned visit date or questions)

We do not collect payment card details directly — payment processing is handled by our secure third-party payment provider.

We may also automatically collect limited technical data when you visit our website, such as browser type, referring URL, and pages visited, for the purposes of website analytics and performance monitoring.

How We Use Your Information

The personal information we collect is used solely for the following purposes:

• Delivering your ordered guide(s) to your email address
• Sending order confirmation and related transactional communications
• Notifying you of guide updates or revised editions you are entitled to receive
• Responding to enquiries or support requests you initiate
• Improving our website and guide offerings through aggregate, anonymised analytics

We do not use your information for unsolicited marketing communications without your explicit consent. We do not sell, rent, or trade your personal data to third parties for marketing purposes.

Data Security & Protection

We take the security of your personal information seriously. We implement appropriate technical and organisational measures to protect your data against unauthorised access, alteration, disclosure, or destruction. Our website uses HTTPS encryption for all data transmitted between your browser and our servers.

We retain your personal data only for as long as necessary to fulfil the purposes described in this policy, or as required by applicable law.

Third-Party Disclosure

We do not sell, trade, or otherwise transfer your personally identifiable information to outside parties except in the following limited circumstances:

• Service providers: We may share data with trusted third-party service providers (such as email delivery services and payment processors) who assist us in operating our website and delivering our services. These parties are contractually required to keep your information confidential and to use it only for the purposes we specify.
• Legal requirements: We may disclose your information if required to do so by law or in response to valid legal processes from Singapore authorities.

We are not affiliated with any venue, tourism operator, or ticketing service. We do not share your data with any such entities.

Cookies

Our website may use cookies — small text files stored on your device — to improve your browsing experience, remember your preferences, and analyse website traffic patterns.

You can control cookie settings through your browser preferences. Disabling cookies may affect some aspects of website functionality but will not prevent you from accessing our content or placing an order.

We do not use cookies to track your activity across third-party websites or to serve targeted advertising.

Your Rights

Under Singapore's Personal Data Protection Act (PDPA) and applicable privacy legislation, you have the right to:

• Request access to the personal data we hold about you
• Request correction of inaccurate or incomplete data
• Withdraw consent for the use of your data (where processing is based on consent)
• Request deletion of your data, subject to any legal retention requirements

To exercise any of these rights, please contact us at the address below. We will respond to your request within a reasonable timeframe and in accordance with applicable law.

Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or your personal data, please reach out to us:

ReefWise Editorial
12-04 Coral Point, 6 Raffles Boulevard
Singapore 039594
Email: hello@reefwise.sg
Phone: +65 8812 4470

We aim to respond to all privacy-related enquiries within 5 business days.